Canan Law.

Saint Augustine, Fl

Canan Law has the strongest SEO infrastructure in the batch — 322 blog posts, LegalService schema, board-certified criminal attorney Daniel Hilbert — yet misses page 1 for "criminal defense attorney Saint Augustine FL" because the homepage title leads with Personal Injury and the H1 is generic, handing criminal searches to solo specialists Mydock and Opsahl.

20% Visibility Gap

CAN-FL-10805 Matter ID

April 2026 Audit Date

Visibility Gap

20%

Elevated

Google Position

#2–4

"criminal defense attorney Saint Augustine FL"

Content Score

80 /100

Moderate

Schema Markup

Partial

Needs Work

01 —

Primary Finding

Visibility Gap 20%

Multi-practice brand dilutes specialization signal Title tag is "St. Augustine Attorneys | Personal Injury & Litigation Firm | Canan Law" — PI listed first; weaker specialization signal than mydocklaw.com's "board certified criminal trial lawyer" (confirmed: homepage fetch)

Homepage H1 has no practice area keyword H1 is "St. Augustine Lawyers" with sub-headline "Guiding You Through Life's Legal Challenges" — zero practice area specificity (confirmed: homepage fetch)

Board certification not in criminal defense title tag Daniel Hilbert's Florida Bar board certification does not appear in the criminal defense page title — the trust signal Travis Mydock explicitly deploys (confirmed: criminal defense page fetch)

Blog publishing velocity has slowed Only 12 posts in 2025 vs. 322 total over 15 years — content velocity declining while early rankings erode (confirmed: blog fetch)

02 —

Revenue Impact

Saint Augustine has ~15,000 residents with St. Johns County at 340,000 — one of Florida's fastest-growing counties. Criminal defense keyword cluster generates 500–800 monthly searches. Canan Law has every structural element but PI-first positioning hands criminal inquiries to board-certified solo specialists.

Monthly Search Volume

650

Monthly searches across criminal defense + DUI in St. Johns County

Leads Lost Monthly

6–12

Monthly criminal defense inquiries going to Mydock and Opsahl

Top Competitor

Page 1 incumbents

Firms currently capturing this organic demand with structured content and schema

Gap Closeable In

14–30 days

Infrastructure is best-in-class — repositioning title tags yields movement within weeks

03 —

Infrastructure Fixes

Actionable Protocol

These structural changes are the highest-leverage path to page 1. Most can be implemented within 30 days.

Update criminal defense page title to lead with board certification

Current title shows "Criminal Defense Attorneys in St. Augustine | Canan Law." Changing to "Board-Certified Criminal Defense Attorney St. Augustine | Canan Law" matches the title-tag strategy Travis Mydock uses to dominate despite fewer total pages.

Reorder homepage title tag to lead with criminal defense

Current title leads with Personal Injury. Changing to "St. Augustine Criminal Defense & Personal Injury Attorneys | Canan Law" better reflects the firm's depth and competitive advantage.

Accelerate blog to 2–3 posts per month on St. Johns County criminal defense

Recent posts (police report errors, surveillance video, DUI expert witnesses) are excellent. Maintaining 2–3 posts/month targeting St. Johns County queries widens the content gap against Mydock and Opsahl who don't publish at scale.