Law Offices of Ed Laughlin.

Waco, Tx

A 30+ year Waco practice still running on a single-page PHP site with no blog, no schema, and one indexed URL — the lowest digital footprint in this batch.

80% Visibility Gap

LAW-TX-12325 Matter ID

April 2026 Audit Date

Visibility Gap

80%

Critical

Google Position

Page 3–4

""criminal defense attorney Waco Texas""

Content Score

20 /100

Critical Failure

Schema Markup

Partial

Needs Work

01 —

Primary Finding

A 30+ year Waco practice still running on a single-page PHP site with no blog, no schema, and one indexed URL — the lowest digital footprint in this batch.

Visibility Gap 80%

Legacy PHP Site — 1 Indexed Page site:edlaughlin.com returns only overview.php; no sub-pages, no practice area pages indexed

No Blog or Content Assets Zero blog, articles, or resources detected; no content marketing presence whatsoever

No Schema Markup PHP-era site with no structured data; invisible to Google local pack

No Geo-Targeted Pages Serves Waco, Temple, and Killeen but no city-specific landing pages exist

02 —

Revenue Impact

Waco has ~140,000 residents plus a large military-adjacent population in nearby Killeen/Fort Hood — both high-demand markets for criminal defense and bankruptcy. With only one indexed page, Ed Laughlin is functionally invisible online. McLeod & McLeod, Cofer & Connelly, and multiple other Waco firms dominate every relevant search term. A 30-year practice with a radio show is still losing every online consultation to newer competitors.

Monthly Search Volume

480

Est. monthly searches for criminal defense attorney Waco TX + bankruptcy lawyer Waco TX combined

Leads Lost Monthly

6-12

Estimated monthly cases lost across criminal, bankruptcy, and PI practice areas

Top Competitor

Page 1 incumbents

Firms currently capturing this organic demand with structured content and schema

Gap Closeable In

90-120 days

Site rebuild required before SEO can be layered; longer runway than rebuild-ready firms

03 —

Infrastructure Fixes

Actionable Protocol

These structural changes are the highest-leverage path to page 1. Most can be implemented within 30 days.

Rebuild Site on Modern CMS with Practice Pages

The PHP single-page site cannot be optimized. A WordPress rebuild with separate pages for Bankruptcy, Criminal Defense, Personal Injury, and Divorce — each with geo-specific copy for Waco, Temple, and Killeen — is the prerequisite for all other improvements.

Add Schema + Google Business Profile

With 3 office locations and no structured data, the firm is absent from every local pack query. LegalService schema + GBP optimization for each location would produce quick visibility wins even before blog content is live.

Convert Radio Show into Blog Content

Ed already produces legal education content weekly on News Radio 1400. Transcribing or summarizing Law Talk Live segments into blog posts would create a fast content library targeting Waco search terms with zero extra production effort.