Audit Registry Criminal Defense Law
Visibility Audit · Criminal Defense Law

The Saint Jour Law Firm.

Tampa, Fl

The Saint Jour Law Firm has a live website with a news section and some practice area pages, but it does not appear in Google rankings for Tampa criminal defense and its SEO infrastructure is thin for a 400k-person market.

55% Visibility Gap
THE-FL-12034 Matter ID
April 2026 Audit Date

Visibility Gap

55%

Moderate

Google Position

#12–15

""criminal defense attorney Tampa FL""

Content Score

50 /100

Developing

Schema Markup

Partial

Needs Work

01 —

Primary Finding

The Saint Jour Law Firm has a live website with a news section and some practice area pages, but it does not appear in Google rankings for Tampa criminal defense and its SEO infrastructure is thin for a 400k-person market.

Visibility Gap 55%
Not Ranking Firm does not appear pages 1–3 for "criminal defense attorney Tampa FL" — competitors like greatertampalaw.com and freylegal.com dominate
Thin Practice Area Content Practice pages exist (immigration confirmed indexed) but no deep criminal defense geo-content; site has only ~5 indexed pages
No Schema Markup Detected No application/ld+json Attorney or LegalService schema visible in search index signals
Blog Active But Sparse News/Updates section exists at stjourlaw.com/news but minimal content — not enough to compete in Tampa's saturated legal market

02 —

Revenue Impact

Tampa is a 400k-resident market with one of the highest concentrations of personal injury and criminal defense search volume in Florida. A solo general-practice firm like Saint Jour loses every organic consultation to larger firms with deeper content. Even ranking page 2 on one practice area converts to 3–5 more monthly inquiries.

Monthly Search Volume

550

Est. monthly searches: "criminal defense attorney Tampa FL" + family law + immigration variants (Justia/Avvo competitive data)

Leads Lost Monthly

6-12

Estimated monthly consultations lost to page-1 ranked competitors

Top Competitor

Page 1 incumbents

Firms currently capturing this organic demand with structured content and schema

Gap Closeable In

90-120 days

Timeline to page 2 visibility in Tampa with schema + content depth improvements

03 —

Infrastructure Fixes

Actionable Protocol

These structural changes are the highest-leverage path to page 1. Most can be implemented within 30 days.

A

Add LegalService schema with all practice areas

The site has no structured data — adding Attorney + LegalService schema for criminal defense, family law, and immigration simultaneously signals all three verticals to Google and AI platforms.

B

Build geo-specific practice pages for each area

One generic "criminal defense" page cannot compete in Tampa. Separate pages for "DUI attorney Tampa," "domestic violence lawyer Hillsborough County," and "immigration attorney Tampa" each open new ranking opportunities.

C

Publish 4 blog articles per month targeting long-tail queries

The firm's news section is largely dormant. Active publishing on Florida-specific criminal and immigration law questions will build authority and capture the 40% of legal searches that are question-based.

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