JulianJohnson PC.
Denton, Tx
William Johnson is dual board-certified in Child Welfare Law and Family Law — one of fewer than 50 attorneys in Texas with this distinction — but the website buries this extraordinary credential in dense text with no schema markup to surface it in search results.
Visibility Gap
High
Google Position
"CPS defense attorney Denton TX"
Content Score
Insufficient
Schema Markup
Not Implemented
01 —
Primary Finding
William Johnson is dual board-certified in Child Welfare Law and Family Law — one of fewer than 50 attorneys in Texas with this distinction — but the website buries this extraordinary credential in dense text with no schema markup to surface it in search results.
02 —
Revenue Impact
JulianJohnson PC holds what may be the most distinctive credential in Denton County family law — dual board certification in Child Welfare Law and Family Law. Former prosecutor experience in CPS cases adds further authority. But the website presents this as a wall of text rather than a structured, SEO-optimized presentation that Google can surface in search results.
Monthly Search Volume
500+
Monthly searches for family law + CPS defense attorneys in Denton County
Leads Lost Monthly
6–12
Estimated client inquiries lost monthly — especially CPS defense searches
Top Competitor
Page 1 incumbents
Firms currently capturing this organic demand with structured content and schema
Gap Closeable In
30–45 days
Extraordinary credentials + existing site — schema and restructuring would rank fast
03 —
Infrastructure Fixes
Actionable Protocol
These structural changes are the highest-leverage path to page 1. Most can be implemented within 30 days.
Implement Attorney schema highlighting dual board certification
Dual board certification in Child Welfare Law and Family Law is held by fewer than 50 attorneys in Texas. This must be in schema markup — it would appear directly in search results and immediately differentiate JulianJohnson from every competitor.
Build a dedicated CPS Defense landing page
CPS defense is a high-urgency, high-value search. Parents facing CPS investigations need immediate legal help. A dedicated page targeting "Denton County CPS defense attorney" and "Texas CPS lawyer" would capture this underserved search market.
Restructure content with clear practice area navigation
Break the wall-of-text bio into structured practice area pages: divorce, custody, CPS defense, adoptions, protective orders. Each page should be scannable with headers, bullet points, and clear CTAs.