Allied Fire Protection, Inc..

Raleigh, Nc

Crawford Sprinkler outranks Allied for "fire sprinkler company Raleigh NC" because Crawford clearly says "Raleigh, NC" in their site title and headline, while Allied buries Raleigh entirely — homepage has no city, no headline, just service paragraphs.

65% Visibility Gap

ALL-NC-12508 Matter ID

April 2026 Audit Date

Visibility Gap

65%

High

Google Position

#20–25

"fire sprinkler company Raleigh NC"

Content Score

40 /100

Insufficient

Schema Markup

Partial

Needs Work

01 —

Primary Finding

Visibility Gap 65%

Homepage has no real headline Page opens directly with "Services" — no hero, no city, no value proposition, no "Allied Fire Protection of Raleigh" anywhere above the fold (confirmed: homepage fetch)

No service pages, just one long page All services (estimating, design, fabrication, installation) are one page sections — no /fire-sprinkler-installation, /design-build, etc. (confirmed: homepage fetch shows everything in one /index style page)

Project list buried, no images, no SEO value Has 10+ named projects (UNC-G, Campbell U, Raleigh Union Station) but they are text snippets at page bottom with no project pages (confirmed: homepage fetch)

No blog or content Nav is Home, About, Services, Projects, Contact — no blog, news, or resources (confirmed: homepage fetch, no content section)

02 —

Revenue Impact

225 people search "fire sprinkler company Raleigh NC" every month. Crawford Sprinkler wins because they put Raleigh and 100 years right in the title. Allied has bigger projects (Dillon Tower, Raleigh Union Station) but the website never says Raleigh once on the homepage. Here is what Allied is leaving on the table.

Monthly Search Volume

225

monthly searches for fire sprinkler company Raleigh NC

Leads Lost Monthly

6-10

estimated monthly inquiries lost

Top Competitor

Page 1 incumbents

Firms currently capturing this organic demand with structured content and schema

Gap Closeable In

60-90 days

starts with rebuilding the homepage

03 —

Infrastructure Fixes

Actionable Protocol

These structural changes are the highest-leverage path to page 1. Most can be implemented within 30 days.

Rewrite the homepage to lead with Raleigh and 40 years

Allied is celebrating 31+ years in Raleigh and worked on Raleigh Union Station and Dillon Tower — the homepage needs to say so above the fold instead of opening with a generic "Services" header.

Turn each named project into its own page with photos

UNC-G Rec Center, Campbell University, Raleigh Union Station are landmark Raleigh-area projects — each deserves a real page so Allied can rank for "fire sprinkler installation [project type] NC".

Split the giant services page into individual service pages

Right now estimating, design, fabrication, and installation are sections of one page — split into four pages so each can rank for its own keyword and Allied stops cannibalizing itself.

Ready to close this gap?

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