Allstar Fire Protection.

Mount Juliet, Tn

The allstarfireprotection.com domain 301 redirects to a Pye-Barker landing page — fully rebranded to the parent company, stripping all original Allstar identity, local numbers, and Mount Juliet content.

70% Visibility Gap

ALL-TN-12240 Matter ID

April 2026 Audit Date

Visibility Gap

70%

High

Google Position

#25–30

"fire protection contractor Mount Juliet TN"

Content Score

40 /100

Insufficient

Schema Markup

Partial

Needs Work

01 —

Primary Finding

Visibility Gap 70%

Domain Redirects to Parent Company allstarfireprotection.com returns a 301 redirect to pyebarkerfs.com/allstar-fire-protection/ — no Allstar-branded content indexed under original domain (confirmed: homepage fetch)

No Blog or Allstar Content /blog redirects to Pye-Barker's global news section — no Allstar-specific content exists (confirmed: blog fetch)

Zero Mount Juliet Presence 'fire protection contractor Mount Juliet TN' returns Jarrett Fire, Atlas Fire, Servant Fire — Allstar/Pye-Barker does not appear (confirmed: rankings search)

Only 5 Redirected Pages site:allstarfireprotection.com returns 5 pages, all redirecting to Pye-Barker (confirmed: site: search)

02 —

Revenue Impact

Mount Juliet is part of the Nashville metro with 2M+ people. Allstar operated independently since 1990 but the Pye-Barker acquisition eliminated their local web presence.

Monthly Search Volume

250

Monthly searches in Mount Juliet; Nashville metro ~1,400/mo

Leads Lost Monthly

3-6

Leads lost in Mount Juliet; higher in Nashville metro

Top Competitor

Page 1 incumbents

Firms currently capturing this organic demand with structured content and schema

Gap Closeable In

90-120 days

Requires rebuilding local presence under Pye-Barker infrastructure

03 —

Infrastructure Fixes

Actionable Protocol

These structural changes are the highest-leverage path to page 1. Most can be implemented within 30 days.

Build a Mount Juliet location page under Pye-Barker

The Mount Juliet market is unserved — a geo page with local phone, address, and service descriptions would capture zero-competition local searches.

Establish Google Business Profile for Mount Juliet

The redirect eliminated local pack visibility. A GBP with 35-year history and Tyco partnership would compete for map pack placement.

Redirect domain equity to proper Pye-Barker location page

All 301s should pass to a structured location page — currently feeding a generic landing page with no local signals.