Audit Registry — Fire Protection
Visibility Audit · Fire Protection

Associated Fire Protection (AFP Corp).

Omaha, Ne

AFP ranks Page 1 for Omaha but JF Ahern, Viking, and Stanek sit above with deeper sites, while AFPs Olathe and Wichita expansion offices have zero dedicated pages and clean-agent specialty (CO2, FM-200, Argonite, explosion suppression) is buried in PDFs instead of on indexable pages.

55% Visibility Gap
ASS-NE-13305 Matter ID
April 2026 Audit Date

Visibility Gap

55%

Moderate

Google Position

#12–15

"fire protection contractor Omaha NE"

Content Score

50 /100

Developing

Schema Markup

Partial

Needs Work

01 —

Primary Finding

AFP ranks Page 1 for Omaha but JF Ahern, Viking, and Stanek sit above with deeper sites, while AFPs Olathe and Wichita expansion offices have zero dedicated pages and clean-agent specialty (CO2, FM-200, Argonite, explosion suppression) is buried in PDFs instead of on indexable pages.

Visibility Gap 55%
Outranked on home turf JF Ahern, Viking Sprinkler, and Stanek all appear above Associated Fire Protection in the Omaha search results (confirmed: Omaha NE ranking search)
Olathe and Wichita offices invisible AFP claims locations in Olathe KS and Wichita KS but neither has a dedicated page on the site (confirmed: site:associatedfire.net returned only Omaha-centric pages)
No blog or news no articles, case studies, or industry insights section indexed on the entire domain (confirmed: site: search)
Specialty depth not surfaced clean agent, CO2, FM-200, Argonite, and explosion suppression are real differentiators buried in PDFs instead of dedicated pages (confirmed: site: search returned wp-content PDF as a top result)

02 —

Revenue Impact

A 1993-founded industrial fire specialist with three offices and a clean-agent niche is losing the Omaha search to competitors with thinner expertise but better sites.

Monthly Search Volume

130

monthly searches across Omaha NE fire protection keywords

Leads Lost Monthly

4-9

monthly industrial-grade inbound once offices and specialties have real pages

Top Competitor

Page 1 incumbents

Firms currently capturing this organic demand with structured content and schema

Gap Closeable In

60-90 days

to build the office and specialty pages and start outranking JF Ahern

03 —

Infrastructure Fixes

Actionable Protocol

These structural changes are the highest-leverage path to page 1. Most can be implemented within 30 days.

A

Give Olathe and Wichita real pages

each office needs its own page with address, phone, photo, named local industrial projects, and the metro it serves so Google can rank you for Kansas City and Wichita searches

B

Turn each specialty into a page

pull clean agent, CO2, FM-200, explosion suppression, and Halon alternatives out of the capabilities PDF and give each one a dedicated page targeting the industrial buyer who searches for it

C

Publish industrial fire case studies

AFP works on power, manufacturing, and special hazard projects, write up six anonymized case studies a year so prospects can see proof and Google sees an active site

Ready to close this gap?

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