Cherokey Fire Protection.

Houston, Tx

Koetter Fire Protection and Impact Fire dominate Houston search because they have dedicated Houston location pages, while Cherokey has 7 deep vertical pages (apartments, hotels, student housing, assisted living) but no city page for Houston where they are headquartered.

50% Visibility Gap

CHE-TX-12343 Matter ID

April 2026 Audit Date

Visibility Gap

50%

Moderate

Google Position

#10–12

"fire protection contractor Houston TX"

Content Score

60 /100

Developing

Schema Markup

Partial

Needs Work

01 —

Primary Finding

Visibility Gap 50%

No Houston city page even though HQ is Houston Address is 1800 Sherwood Forest St Houston but no /houston page on the site (confirmed: site: search returns 5 vertical pages, zero city pages)

Does not appear in top 10 for Houston fire protection Search for fire protection contractor Houston TX returns Koetter, Impact Fire, Texas Fire Solutions, FPS, Kauffman, Capital, WSFP, Advantage before Cherokey appears (confirmed: Google search)

Strong vertical content but invisible to local search Apartments, hotels, student housing, assisted living pages exist with real expertise but Google has no signal that Cherokey serves Houston specifically (confirmed: homepage fetch)

No blog or industry articles No /blog or /resources section (confirmed: site: search)

02 —

Revenue Impact

550 people search "fire protection contractor Houston TX" every month. Koetter and Impact Fire get most of that traffic because they have Houston pages. Here is what Cherokey is leaving on the table.

Monthly Search Volume

550

monthly searches for fire protection contractor Houston TX

Leads Lost Monthly

20-35

estimated monthly inquiries lost

Top Competitor

Page 1 incumbents

Firms currently capturing this organic demand with structured content and schema

Gap Closeable In

90-120 days

needs city-page rebuild plus content for verticals

03 —

Infrastructure Fixes

Actionable Protocol

These structural changes are the highest-leverage path to page 1. Most can be implemented within 30 days.

Build city pages for Houston Dallas Austin and San Antonio

You have 40+ years of Texas multifamily projects but Google sees you as a generic site. One page per major Texas city with local apartment projects you completed will outrank Koetter on apartment-specific Houston searches.

Pair each vertical page with a Houston case study

Your apartments and student housing pages are strong on expertise but vague on location. Add real Houston projects with photos and the apartment names — buyers searching "apartment fire sprinkler Houston" will find you.

Lead with Marriott qualification on the hotels page

You buried the Marriott Fire Life Safety qualification in the middle of a paragraph. That is the strongest credential on the site and deserves its own callout — hoteliers Google for that exact phrase.

Ready to close this gap?

Start with a conversation — the findings above are yours either way.

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