IGH Health, Fire, & Safety.

Dallas, Tx

IGH has a well-structured WordPress site with 6+ blog pages and strong service menus across health, fire, and safety — but the h1 targets "CPR Training" instead of fire protection, and the last blog post is from September 2023, so Google sees a stale site for the fire keyword.

55% Visibility Gap

IGH-TX-12078 Matter ID

April 2026 Audit Date

Visibility Gap

55%

Moderate

Google Position

#12–15

"fire protection Dallas TX"

Content Score

60 /100

Developing

Schema Markup

Partial

Needs Work

01 —

Primary Finding

Visibility Gap 55%

H1 targets CPR not fire homepage h1 reads "Dallas/Fort Worth Onsite CPR Training" — the primary fire protection keyword is absent from the h1 (confirmed: browser console)

Blog posts stopped in September 2023 six pages of posts exist but the newest is from Sep 2023 — over two years of inactivity (confirmed: browser snapshot)

LocalBusiness schema minimal only one schema entry found — likely Organization or WebSite, not full LocalBusiness with service area (confirmed: browser console)

Phone visible and linked (817) 809-8677 appears in nav and footer as tel: link (confirmed: browser console)

02 —

Revenue Impact

A fire protection company with a real content engine that has gone dark for 2+ years — and the h1 is selling CPR, not fire services.

Monthly Search Volume

520

monthly searches for fire protection Dallas TX metro

Leads Lost Monthly

10-18

once blog cadence resumes and h1 targets fire

Top Competitor

Page 1 incumbents

Firms currently capturing this organic demand with structured content and schema

Gap Closeable In

30-45 days

strong existing content base — reactivate and optimize

03 —

Infrastructure Fixes

Actionable Protocol

These structural changes are the highest-leverage path to page 1. Most can be implemented within 30 days.

Change the homepage h1 to fire protection

Swap "Dallas/Fort Worth Onsite CPR Training" for a fire-focused headline. The h1 is the strongest on-page signal Google uses for the hero keyword.

Restart the blog with monthly fire code content

One post every two weeks on NFPA inspections, Texas fire marshal updates, and kitchen suppression would restore the crawl frequency Google once gave this site.

Add LocalBusiness schema with fire service types

The schema entry currently found is thin. A full LocalBusiness with FireExtinguisher, FireSprinkler, and FireAlarm service types would differentiate IGH from general CPR competitors in the SERP.

Ready to close this gap?

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