Integrity Fire Protection.

Point Wi

Summit Fire Protection (Summit Companies) appears first for Stevens Point fire protection searches, with a full location page, decades of presence, and dozens of indexed pages — Integrity has 4 pages total.

75% Visibility Gap

INT-US-12476 Matter ID

April 2026 Audit Date

Visibility Gap

75%

High

Google Position

Page 3

"fire protection contractor Stevens Point WI"

Content Score

30 /100

Insufficient

Schema Markup

Missing

Not Implemented

01 —

Primary Finding

Visibility Gap 75%

Only 4 Pages Indexed site:integrityfp.net returns home, services, measuring dry heads, and quote pages — no dedicated service type pages, no geo content (confirmed: site: search)

No Schema Markup Homepage and services page have no LocalBusiness or Service structured data (confirmed: homepage fetch, April 2026)

Fabrication Differentiator Hidden In-house fabrication shop and BIM/Revit/3D design capability are listed only on services page with no explanation of competitive advantage (confirmed: services page fetch)

No Blog or Educational Content Zero content marketing — Stevens Point buyers researching fire sprinkler systems will not find Integrity at any point in their research journey (confirmed: site: search)

02 —

Revenue Impact

Stevens Point is a 26K-population market with 30–80 monthly searches. Summit Fire dominates. Integrity's entire online presence is 4 pages with no content, no schema, and no way to compete organically.

Monthly Search Volume

est. monthly searches, Stevens Point WI (pop 26K)

Leads Lost Monthly

3-6

incremental leads/mo from basic content and schema in a thin market

Top Competitor

Page 1 incumbents

Firms currently capturing this organic demand with structured content and schema

Gap Closeable In

45-75 days

smaller market responds faster to targeted local content

03 —

Infrastructure Fixes

Actionable Protocol

These structural changes are the highest-leverage path to page 1. Most can be implemented within 30 days.

Build dedicated service type pages

Separate pages for wet, dry, pre-action, deluge, and foam systems — each page captures specific search queries buyers use when comparing contractors.

Lead with fabrication as differentiation

Dedicated page on in-house fabrication with specifics: lead time advantages, supply chain benefits, BIM coordination capability. Competitors who outsource fabrication cannot match this claim.

Add LocalBusiness schema and WI-specific geo content

Schema with Stevens Point address and service counties. One page targeting "fire sprinkler contractor Wisconsin" captures statewide searches Summit doesn't own locally.