Audit Registry Fire Protection
Visibility Audit · Fire Protection

Jarrett Fire Protection, Inc..

Nashville Tn

Jarrett has a real WordPress site with Yoast SEO and a dedicated fire-protection/ service page, but the homepage title tag reads "Commercial Construction Services Nashville, TN" — misidentifying the business to anyone who finds them in search, costing click-throughs to Cintas.

25% Visibility Gap
JAR-US-12653 Matter ID
April 2026 Audit Date

Visibility Gap

25%

Elevated

Google Position

#3–5

"fire protection contractor Nashville TN"

Content Score

70 /100

Moderate

Schema Markup

Partial

Needs Work

01 —

Primary Finding

Jarrett has a real WordPress site with Yoast SEO and a dedicated fire-protection/ service page, but the homepage title tag reads "Commercial Construction Services Nashville, TN" — misidentifying the business to anyone who finds them in search, costing click-throughs to Cintas.

Visibility Gap 25%
Wrong Title Tag on Homepage Title tag: "Jarrett Fire | Commercial Construction Services Nashville, TN" — does not say fire protection, sprinklers, or fire alarm (confirmed: jarrettfire.com homepage meta title)
Triple GA Tracking Codes Three separate Google Analytics gtag.js implementations found on the same page (G-4343NMF6SG, G-XBSKV90TL1, G-HLPZ8K9X0F) — inflates sessions, splits conversion attribution (confirmed: jarrettfire.com homepage source)
Schema Scope Narrow Schema includes WebPage and WebSite types only — no LocalBusiness or FireProtectionContractor entity, no address or service area declared (confirmed: ld+json in homepage source)
Blog/Noindex Issue /blog route returned noindex meta tag — blog may be built but blocked from indexing (confirmed: jarrettfire.com/blog HTTP response)

02 —

Revenue Impact

Jarrett is the strongest site in this group. The gaps are fixable in days, not months — and fixing them has direct impact on an already-ranking site.

Monthly Search Volume

150-300

monthly searches for fire protection contractor Nashville TN

Leads Lost Monthly

8-15

estimated monthly leads at current site authority with fixes applied

Top Competitor

Page 1 incumbents

Firms currently capturing this organic demand with structured content and schema

Gap Closeable In

14-30 days

to see click-through improvement after title tag fix

03 —

Infrastructure Fixes

Actionable Protocol

These structural changes are the highest-leverage path to page 1. Most can be implemented within 30 days.

A

Fix the homepage title tag

Change to "Jarrett Fire Protection | Sprinkler & Alarm Systems Nashville, TN" — immediately signals relevance to fire protection searches and improves CTR from current rankings.

B

Remove duplicate GA tracking codes

Consolidate to a single GA4 property — eliminate session inflation, fix attribution, and get clean conversion data for the first time.

C

Add LocalBusiness schema and un-noindex the blog

Declare the business as a LocalBusiness with Nashville service area, and remove the noindex from /blog to let existing content build topical authority.

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