TriStar Commercial, A Pye-Barker Fire & Safety Company.

Austin Tx

Impact Fire Austin and Koetter Fire Protection both outrank TriStar/Pye-Barker for Austin fire protection terms — the original tristarcommercial.com domain now redirects to a Pye-Barker national location page, stripping all locally-built SEO authority.

65% Visibility Gap

TRI-US-14787 Matter ID

April 2026 Audit Date

Visibility Gap

65%

High

Google Position

#20–25

"fire protection contractor Austin TX"

Content Score

40 /100

Insufficient

Schema Markup

Partial

Needs Work

01 —

Primary Finding

Visibility Gap 65%

Domain Redirect Destroyed Local SEO tristarcommercial.com redirects to pyebarkerfs.com/locations/pflugerville-tx — all TriStar-specific domain authority and local rankings lost in acquisition (confirmed: homepage fetch, April 2026)

Competing as One of 100+ Pye-Barker Locations The Austin/Pflugerville location page competes with 100+ identical Pye-Barker branch pages for domain authority — no local signal differentiation (confirmed: Pye-Barker location page fetch)

TriStar Brand Identity Erased Online No TriStar-branded content remains at the domain — local clients who knew the brand cannot find continuity online (confirmed: site:tristarcommercial.com returns security/access control pages, not fire)

Austin Fire Protection Search Presence Weak site:tristarcommercial.com shows only security-focused pages (access control, video surveillance) — fire protection content routes through Pye-Barker national infrastructure (confirmed: site: search)

02 —

Revenue Impact

Austin is a 1M+ population market with 150–350 monthly searches for fire protection contractors. TriStar lost its local ranking position when the domain was absorbed into Pye-Barker's national footprint.

Monthly Search Volume

250

est. monthly searches, Austin TX metro

Leads Lost Monthly

8-15

incremental leads/mo if local presence is rebuilt under TriStar brand

Top Competitor

Page 1 incumbents

Firms currently capturing this organic demand with structured content and schema

Gap Closeable In

90-120 days

rebuilding local authority after domain consolidation takes longer

03 —

Infrastructure Fixes

Actionable Protocol

These structural changes are the highest-leverage path to page 1. Most can be implemented within 30 days.

Audit what local authority remains at tristarcommercial.com

Determine if the redirect is 301 or 302 — if 302, domain authority is not fully passing. Evaluate whether restoring a standalone local site outperforms staying within Pye-Barker's location page structure.

Build Austin-specific fire protection content on the Pye-Barker location page

Current location page is generic. Add Austin-specific industries served, local compliance notes (Austin Fire Code), and project references for Travis County.

Claim and optimize Google Business Profile as TriStar/Pye-Barker Austin

A fully optimized GBP with TriStar history, Austin-specific photos, and commercial fire protection as primary category recovers local map pack visibility independent of the domain situation.