Waxler Fire Protection Engineering, LLC.

Braunfels Tx

Waxler FPE has a clean, professional engineering firm site but homepage stat counters show "0 Projects Delivered" and "0 Square Feet Reviewed" as live placeholders — while N8 Fire & Safety has a full New Braunfels location page with local geo content that captures the commercial clients Waxler should be reaching through their design and consulting work.

50% Visibility Gap

WAX-US-13602 Matter ID

April 2026 Audit Date

Visibility Gap

50%

Moderate

Google Position

#10–12

"fire protection contractor New Braunfels TX"

Content Score

60 /100

Developing

Schema Markup

Partial

Needs Work

01 —

Primary Finding

Visibility Gap 50%

Live "0 Projects" Counter Placeholders Homepage JavaScript counters display 0 for both projects delivered and square feet reviewed — visible to every architect and developer prospect who visits (confirmed: waxlerfpe.com homepage)

No Blog or Resources Content /blog returns 404 — Guides & Updates nav link exists but content appears minimal, giving Google nothing to index for engineering queries (confirmed: waxlerfpe.com/blog)

No Local New Braunfels Geo Content Office address is Seguin TX but no New Braunfels or San Antonio area-specific pages — N8 Fire & Safety has a full local page for New Braunfels that ranks above WFPE (confirmed: n8fireandsafety.com)

Engineering Niche Not Indexed for Contractor Searches WFPE focuses on design/consulting, not installation — not appearing in contractor search results means missing referral opportunities from AHJs and GCs who use those searches (confirmed: search results)

02 —

Revenue Impact

New Braunfels sees 100+ monthly fire protection searches. WFPE occupies a premium engineering niche but loses discovery to general contractors because their local content is absent.

Monthly Search Volume

100

Monthly New Braunfels TX fire protection searches

Leads Lost Monthly

2-4

Monthly consulting leads reachable with geo content and fixed counters

Top Competitor

Page 1 incumbents

Firms currently capturing this organic demand with structured content and schema

Gap Closeable In

30-60 days

Counter fix is immediate; geo page indexes in 30 days

03 —

Infrastructure Fixes

Actionable Protocol

These structural changes are the highest-leverage path to page 1. Most can be implemented within 30 days.

Fix Homepage Stat Counters

Replace broken JavaScript counters with static text stating real project numbers. A working counter that shows real achievements converts — a counter that shows 0 destroys credibility before the prospect reads a word.

Create a San Antonio / New Braunfels Service Area Page

Build a geo-specific page for Central Texas clients targeting architects, GCs, and developers in Bexar and Comal County — this is the traffic pool WFPE is qualified to serve but invisible in.

Publish Engineering Guides in the Resources Section

Publish 2-3 technical guides (fire protection design for warehouse occupancies, IBC code compliance checklist) — these pull high-intent architect and developer searches that general contractors cannot compete for.